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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Yup, Local is the new black

Consumed => “Google Buying Groupon is a Flawed Idea” on Continuations.

Be sure to read the comments. It’s a great threat.

Let’s take a quick look at this:

1) I think this purchase indicates that Google believes they have mastered the macro internet. They now realize that the next frontier is at the micro/local level. If nothing else, Facebook is about those micro connection. So in some regards this is an end around to Facebook.

2)The reality is the price is a drop in Google’s bucket. Google is also a company heavily driven by R&D. It’s in their DNA to explore an idea, tweak it and then try to scale it. Groupon is no different. Google will throw their best and brightest at it. And even if it “fails” Google appreciates the experience they walk away with for next time.

3) The article is correct, Google is a technology company. But to be more specific Google is a company driven by analytics. They do do the math. This purchase gives insight into Google’s monetization of customer level data. This isn’t about Groupon but about Google getting access to better more granular data, and then knowing what the potential value of  that data.

In other words, Google doesn’t just wing it. This is a controlled experiment with plenty of upside for Google. Mind you, I’m not predicting victory. I’m simply saying that in terms of an investment this mini plunge makes sense for Google. As for your personal privacy? That might be a different story.

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