Your Competition is You
Consumed => “The Case Against Competing” by Walter Kiechel on Harvard Business Review.
=> My value add (i.e., left a comment on Facebook)…
There’s far more value in focusing on who / what you (i.e., your company / brand) aspires to be. Chances are too good your competition doesn’t really know wtf they are doing. So you’re going to do what? Follow that lead? Yeah, now there’s a winning plan.
The other (Peter Thiel-esque) argument would be that you should be trying to move into a space with less and less competition; not engage those that you should be disengaging.
Finally, too often companies get it wrong when defining their competition. For example, music was replaced my video games (as the entertainment choice for a lot of people). Yet how many in the music industry saw video games as their “competition”?