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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

You are where your baby craps?

Consumed => “Pampers or Huggies? How Diapers.com Profiles Customers From First Click” by Meghan Casserly on Forbes.

http://www.forbes.com/sites/meghancasserly/2012/02/16/pampers-or-huggies-how-diapers-com-profiles-customers-from-first-click

=> My value add (i.e., left a comment)…

Great. So can we count on a follow up on how they adjust marketing based on these assumptions, as well as how they adjust again when their assumptions are wrong? And finally, no mention of personal privacy? How do things like this play in Europe where personal privacy is a serious concern? How might such issues effect future profits?

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