Yelp check-in? Smart move or lame me-to stumble? | Chief Alchemist

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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Tuesday

23 November

2010

8.45a

Building The Brand

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Consumed

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Mashable

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Online Privacy

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Technology

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eMarketing

Yelp check-in? Smart move or lame me-to stumble?

Consumed => “Yelp Introduces Check-In Offers” by Jennifer Van Grove on Mashable.

http://mashable.com/2010/11/23/yelp-checkin-offers/

On Facebook the Mashable status asked,” Do you think Yelp is a competitor in the checkin space?”

Left a comment…

Wrong question? A better question would be, “Is check-in going to scale across all market segments? Should Yelp even bother?”. Or “Given the as yet unproven value of check-in, is Yelp’s me-to move an indication of a lack of innovation?”. Or maybe even “Is there a way for brands to use check-in in a positive way that doesn’t entail discounts?”

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Business, Technology & Marketing—The rockstars of the 21st century. In that context, the quest of this site is to capture my expertise, capabilities, intelligence & capacity to learn. Ideally, you’ll also be inspired by my passion. I love what I do. I get jazzed by the thrilling evolution of building things. Brands. Business models. Marketing strategies. Websites. Etc. My mission, whether online or off, is to maximize the ROI of the growth minded brands I collaborate with. I’m focused, committed and ready to rock. If you’re the same then let’s go!

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