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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Yelp check-in? Smart move or lame me-to stumble?

Consumed => “Yelp Introduces Check-In Offers” by Jennifer Van Grove on Mashable.

http://mashable.com/2010/11/23/yelp-checkin-offers/

On Facebook the Mashable status asked,” Do you think Yelp is a competitor in the checkin space?”

Left a comment…

Wrong question? A better question would be, “Is check-in going to scale across all market segments? Should Yelp even bother?”. Or “Given the as yet unproven value of check-in, is Yelp’s me-to move an indication of a lack of innovation?”. Or maybe even “Is there a way for brands to use check-in in a positive way that doesn’t entail discounts?”

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