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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Logo design: Xero Xero Five

I believe the guys & gals over at xx5 have made a New Year’s resolution. Best I can tell there’s now commitment and budget to make the final push for beta and then launch. Step 1, finalize the logo.

Frankly, I don’t consider myself a designer—at least not a designer’s design. For me design is something I sometimes pursue as a means to a building a brand and/or business model ends. I don’t design (in a silo) as much as I build holistically.

With that said, I do alright for myself. Please check out the Xero Xero Five (pronounced: Zero Zero Five) logo, as well as my other logo work on Flickr:


Also, please be sure to visit the (as of today) almost-to-beta XX5 website. Please let me know what you think:


Warning: The content and tone of this brand is more late night Comedy Central meets your local bar than it is child friendly Saturday morning cartoons. It’s all in good fun but it can be pretty raw.

Naturally the backbone of this brand’s marketing machine is the mighty WordPress plugin AU_WPing:


Finally, given the fits and starts, as well as the general budget restrictions this has not been the most profitable of projects. That said, I was entrusted with quite a bit of input and responsibility. Being the entrepreneur and business hot shot that I am enjoy that role. “Sounds great. Make it happen,” was often their reply. Low margin or not, I’m looking forward to watching these mad men & women do their thing.

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