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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Word of mouth is a function of quality of product

Consumed => “Boost Brand Advocates and Social Media Influencers” by Judith Aquino on CRM Magazine.

http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Boost-Brand-Advocates-and-Social-Media-Influencers-86675.aspx

=> My value add (i.e., left a comment)…

Re: Many HouseMaster franchisees are “very excited about this program, and our goal is to keep pushing those numbers higher,” Tangradi comments. “I could have wonderful advertising material,” she adds. “But is there anything greater than a personal testimonial that says, “Here’s the experience I had with this company, check them out for yourself?'”

1) Yes, this is very true. However, word of mouth is a function of quality of product / service. In today’s transparent world, marketing can only be as strong as what is being marketed. The Days of Spin are over. Sadly there are still plenty who believe social media (for example) is just the latest and greatest spin machine. There are plenty of brands that would benefit from shifting resources from marketing over to product development and customer service.

2) There’s no dismissing the value of WoM. That being said, the level of noise, clutter, TMI, etc. – especially online – is increasing daily. Call me old fashion but traditional channels (e.g., print) might actually be viable alternatives to the online riot.

3) For what it’s worth, I believe the ever-popular Mr. Chris Brogan dismissed Klout scores and such in the interview with him in the same issue.

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