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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Will Wave adopters be shamed by Google Plus?

Answered => “Will Google+ suffer the same fate as Wave due to the roll out of invites being too slow?” on Quora.

=> My answer…

I disagree with Jonathan Langdale’s disagreement. The key to collaboration, social networks, etc. is the network. Duh? And an “incomplete” network is going to compromise a given network’s ability to succeed.

Note: Before you offer up the Facebook counter example, I think it’s worth mentioning that FB was already successful for what it was originally intending to be – an online playground for college kids. Whether intentional or not, Google+ has no such positioning to fall back on.

The simple example is this (and I’m speaking from experience): Five people come together for a project. Google Wave is the ideal platform. Four are on Wave, one is not. Game over. Back to reply all email. And then before critical mass could be reached Google squashed it. Mistake #2.

The fact that Google didn’t learn a lesson from that does concern me. So much so that I’m in no rush to invest a noticeable amount of time/effort into Google+. I’m not a Luddite, just too busy to be a Google Guinea pig. As the question notes, the roll out is so similar to Wave that one has to wonder when Google is going to stop drinking their own Kool-aid. What’s Google’s marketing plan for Plus once the hype dies down? I’m taking bets on there really isn’t one.

Fail faster only works when you’re a conscious effort to learn from your mistakes.

You know the saying, right? First time, shame on you. Second time, shame on me.

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