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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Why I disLike the Facebook Like

Answered => “What’s the best icon for a ‘Like’ action: Thumbs-up, Star or Heart?” on

=> My answer…

I think it depends on your audience. I also think it depends on the brand. For example, a thumbs-up on wouldn’t be a good match, eh?

If you don’t mind I’d like to add that I find the use of Like moronic. It has zero context. Without context it’s not information. There’s no DisLike. There’s no Kinda-Like. No Used-to-Like. Nuttin’. It’s just Like. So what X people like something. Big deal. What if 100 times X DisLiked it. The Like is simple but it’s also  spineless and thus more or less useless.

If you’re trying to build something that’s truly useful pick an icon that’s appropriate and a scale that gives context. There’s a line where simple and easy becomes dummied down. Try not to cross that line.

Mind you, I’m obviously not anti-social media. It’s just that the importance of the Liked is too hyped. More on that later today.

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