Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
Share ChiefAlchemist.com. RSS 2.0 feed for ChiefAlchemist.com. Sign up for the mailing list. Follow Chief Alchemist on Twitter. 'Like' the Chief Alchemist's page on Facebook. See what Chief Alchemist has been Q&A'ing on Quora. Chief Alchemist bookmarks & highlights on Diigo.com. Follow the Chief Alchemist on Digg.com. Chief Alchemist channel on Last.fm. Chief Alchemist on Flickr. Mark 'Chief Alchemist' Simchock on LinkedIn. Free Initial Consultation. Email Chief Alchemist. Phone Chief Alchemist.
  • Mark ‘Chief Alchemist’ Simchock
  • 'Email me.Email => ca .at. ChiefAlchemist .dot. com
  • 'Phone me.Alchemy United => 732 997-0028
  •  
  • Free initial consultation.Free => Initial Consultation
  • Please be sure to subscribe to your communication channels of choice.
  • Click To Close => The small green (consultation), red (email) or blue (phone) icons in the top upper right.
CURRENT “TOP 10” TOPICS TOOLS CLIENTS & PROJECTS SOURCES SEARCH HIDE
Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Why Facebook loves uber-average brands

Consumed => “Facebook Is Now “Pay To Play” Only For Brands” by Niall Harbison on Simply Zesty.

http://www.simplyzesty.com/facebook/facebook-is-now-pay-to-play-only-for-brands

=> My value add (i.e., left a comment)…

“Basically if you want exposure on Facebook now you need to pay.”

I disagree with this as well but for a different reason.

The beauty (or beast) of Facebook is that it allows people to share their life experiences – including how they feel about a product/service. As they say, “The more things change, the more they stay the same.” In other words, word of imouth is still the most important channel.

Unfortunately, many/most brands believe that good enough – which is too often more like “good enough at best” – will get them noticed, discussed, praised, etc. That’s too funny, yes? By definition, average is the clutter, din, etc.

The internet is the great magnifier. So instead of being average, you’re now uber-average. And like it or not, you have to have a pretty massive marketing budget to overcome the perception of uber-average. On the other hand, the cost of moving above & beyond average and actually developing and maintaining a recognizable Guest Experience is probably a fraction of that marketing budget. Lucky for Facebook and its investors most brands are uber-lazy and/or uber-clueless.

Please don’t shoot me, I’m just the messenger.

Required.
Will not be published. Required.
Please include http://