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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Why does the bull so often get so much credit for the sh-t?

Consumed => “Sorry, But A Lot Of Social Media `Wisdom’ Is Pure Bullshit” by Brandon Mendelson on ReadWrite.

http://readwrite.com/2012/12/10/sorry-but-a-lot-of-social-media-wisdom-is-pure-bullshit

=> My value add (i.e., left a comment)…

Thanks BJ. One question. One comment. If you don’t mind, of course.

Question – Why bullshit? Why not horse or the rat variety? Or what about the ever popular (English) shite? Why does the bull so often get so much credit for the shit? Or maybe it’s not credit, perhaps it’s more like prejudice? :)

Comment – You said: “You see, the tools you use to get the word out are only as good as your plan for them. This is as true for Internet platforms as it is for traditional media. The thing you need to do, if one of these tools don’t work for you, is to be prepared and ready to move on to the next one immediately.”

Yes, I agree, naturally. However, even this fact is wrapped in the truth that any efforts are only as good as the product itself. Too many see the social media marketing barrier to entry low (i.e., free), slap some lipstick on their pig (i.e., shite product) and then swear they’ll go on to become the next big thing. Soon enough that flops. They swear at social media and any other marketing channel but the clear truth is…their product sucked and the internet only magnified that.

Step one and two before having guests over is to look in the mirror and also clean the house. Too many skip these steps and then wonder why their party flopped, so to speak.

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