“Who Should Use Instagram (for Business)?”
Consumed => “Instagram for business?” by Michiel Heijmans on Yoast.
=> My value add (i.e., left a comment)…
Kinda ironic that the author’s bio widget doesn’t have an Instagram icon, nor do I see one for the site hosting the article. Just sayin’ :)
Continuing on with my contrarian tilt (atm), Mark Cuban once a said:
” If you’re looking where everybody else is looking, you’re looking in the wrong spot.”
Do I believe Instagram might have its place in a brand’s / product’s marketing efforts? Of course I do. But I have to wonder about the strength of an article for business that uses Justin Bieber, Rihanna and Miley “Twerk” Cyrus as examples. Really? (And how many of those follower are real and/or active?)
Fact: These sites / platforms skew youth heavy. Who else has time to, say, watch YouTube vids all day? The quantity of follower counts is so 20th century. Are we gonna count “hits” now too? When are we going to talk about quality (of followers and fit)?
The question is not: Where is everyone?
The question is: Where is the best place to put our efforts to achieve our goals?
The question is not always: Where should we be seen?
The question sometimes can be: Where should we *not* be seen?
Does being on (e.g.) Instagram make you unique? Or are you simply commoditizing your brand in order provide free content that someone else can monetize?
Note: I’m not signing off on all of the above ideas. I’m just trying to provide some relevant / alt context for those who are thinking, “Maybe there’s a better way?” That said, I would argue that often there probably is. It might not always be the easy way, but “no pain, no gain,” right?
— Linky to Cuban article: