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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Who knew? Phone calls still matter

Consumed => “Locals Only: From Clicks To Calls” by Matthew Berk on Search Engine Land.

Left a comment…

Well stated Matt. Mind if I share a couple observation of my own?

—The strictly online click to (immediate) conversion construct was artificial. It defined the clickers’ thought funnel in a way that was not in line with reality and expectations. Phone calls are obviously not new. What is new is the understanding that they still matter to many people. It’s an acknowledgment that the funnel is more complex then Click A should immediately lead to Conversion B.

—That said, the attraction of phone calls could also be indicative of weakness in a website. Are people phoning because they feel they have to, or because want to?

—We are ultimately local beasts. Sure we all love the convenience and ubiquity of the internet, However, the majority of our real world tactile connections are local. It’s still natural for many to gravitate to that collective unconsciousness. That could certainly fade but for the moment it still seems to exist today.

—I think sometimes internet industry types forget that not everyone is as internet-y as they are, nor do those others really care to be (that geeky?) . At some point it’s wise to separate the hype from most people’s reality. Phone calls might not be new or sexy but for many they are still a viable channel of communication.

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