[What’s the Future] of Business – Chapter 4 by Brian Solis
=> Key takeaway #1 (page 43)…
“As such, the proactive investment in positive experiences now represents a modern and potentially influential form of consumer marketing and service. But to engage in the new realm of digital influence will take more than tweets or participating in social media conversations. Connected audiences demand that marketers and executives alike rethink the entire customer experience pre-, during, and post transaction.”
=> Key takeaway #2 (page 45)…
“To consumers, a Facebook page or a Twitter handle is the brand. Customers don see silos, they see one company.”
For the record, per Alchemy United, I’ve been preaching no silos for 6 years and counting. It’s not rocket science, is it? Yet some still don’t get it.