[What’s the Future] of Business – Chapter 3 by Brian Solis
=> Key takeaway (page 34)…
“As you align your business objectives and strategies over the next year, start with the experience that you want your connected customer, and all customers for that matter to embrace.
Walk in their shoes.
Learn how they connect and communicate.
Discover how they discover.
Uncover their preferences and expectations, and more importantly, what they value.
Design marketing, service, engagement, and product strategies that add value.
Lead the journey today and tomorrow.”