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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

[What’s the Future] of Business – Chapter 14 by Brian Solis

Consumed => “[What’s the Future] of Business – Chapter 14 (Why User Experience is Critical to Customer Relationships)” by Brian Solis.

=> Key takeaway #1 (page 152)…

“For those who live in the world of design and development, use experience (UX) is sovereign. For those unfamiliar with the term, looking beyond mere website design, UX is the art and science of shaping how people feel about a product or how they engage with a service. UX is a critical enabler of meaningful and shareable experiences and, therefore, its role in the future of business and customer satisfaction is vital. An empowered UX team can provide a powerful competitive advantage.”

=> Key takeaway #2 (page 156)…

“The primary function of UX is the development of an architecture that creates a delightful, emotional, and sensory experience. This is why it’s vital to customer experiences and engagement. UX is, among many things, designed to be experimental, effective, useful, productive, and entertaining. And, most importantly, it’s devised with an end in mind where the means to that end if efficient and optimized for each scenario and channel.”

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