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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

[What’s the Future] of Business – Chapter 12 by Brian Solis

Consumed => “[What’s the Future] of Business – Chapter 12 (The Six Pillars of Social Commerce – Understanding the Psychology of Engagement)” by Brian Solis.

=> Key takeaway (page 136)…

“Perhaps the greatest assets in social capital is that of benevolence. It’s easy to get caught up in a cycle of paying it backward, where we expect to be paid or rewarded for our goods, services, or actions. However, those who invest in helping others or in paying it forward will earn something greater than a reaction, they will earn a repository of reciprocity. As human beings, we have an innate desire to repay favors to maintain a balance of social fairness whether or not those favors were invited.”

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