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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

[What’s the Future] of Business – Chapter 11 by Brian Solis

Consumed => “[What’s the Future] of Business – Chapter 11 (Improving the UMOT to Optimize the ZMOT)” by Brian Solis.

=> Key takeaway (page 123)…

“Yes, make incredible products. Yes, offer helpful sales and fantastic customer support. Market with creativity and vigor. But, also design the types of experiences you want shared in every Moment of Truth. Appreciate the truth of what it is today. Then take control of your fate by not fearing or controlling the truth.”

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