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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

[What’s the Future] of Business – Chapter 10 by Brian Solis

Consumed => “[What’s the Future] of Business – Chapter 10 (Inside The Ellipse: Embarking on the Dynamic Customer Journey)” by Brian Solis.

=> Key takeaway (page 110)…

“The smoother you can make the transaction, the easier it is to ensure that your customers will continue the journey through to the Second and Ultimate Moments of Truth. This isn’t just about reducing friction in the information and commerce channels you choose to support. This is about meeting the discerning needs and expectations of your connected customers in the channels and through the screens they prefer. We are indeed becoming a digital society of multitaskers and multiscreeners. As such, you need to invest in multichannel strategy that appeals to common interests and behavior, which without research is just using new technology because it’s in fashion.”

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