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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

What wouldn’t a “social media guru” do?

Answered => “What are the best tools for measuring follower engagement in Twitter?” on Quora.

http://www.quora.com/What-are-the-best-tools-for-measuring-follower-engagement-in-Twitter

=> My answer…

What wouldn’t a “social media guru” do? ;)

1) Get a bit.ly (or similar) account so you watch the analytics of the clicks you pull.

2) Prior to shortening (and tweeting) tag any/all URLs with @Google URL Builder. Be sure to use the tags in a ways you might wish to track. For example, maybe time of day is important. Personally, when I push out links back to my blog posts I consider each post/article to be a campaign. Of course there are other ways to tags. Note: How you tag URLs back to your own site might not be the same as how you tag URLs that go to other sites.

3) Set up a Google doc (or similar) spreadsheet to keep a running list of any URLs you push out. You might also wish to track the tweet content itself to watch for patterns triggered by content in the tweet. For example, a particular hash tag might increase/decrease engagement. Note: When you add a plus (+) to the end of a bit.ly URL (e.g., bitl.ly/s0HrTn3D+) that URL will bring up the analytics page for the URL Having such a column in your spreadsheet is easy to do and helpful to have handy.

While the process is somewhat manual, for me it falls under “No Pain, no gain.”

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