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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

What The Font?

Consumed => “How Fonts Affect the User Experience” by Marcus Taylor on Six Revisions.

=> My value add (i.e., left a comment)… re:

“After rolling out the 14px Georgia font across the whole website…”

That’s an interesting stat. That said, bounce rate is just one metric. And perhaps not the best one to focus on? And was the bump just temporary? What are the long term effect on quality (as opposed to quantity).

In other words, more doesn’t matter much if it’s the wrong more. Even if we’re just going for traffic, some traffic is going to be better than other. Or perhaps we should still be counting “hits” too, eh?

p.s. Should we all be considering making the font size *easily* adjustable by the visitor / reader? I mean, if we were REALLY concerned about UX it seems like the least (and best?) thing we can do to make them more comfortable, yes?

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