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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

What Sticks – Chapter 2

Consumed => “What Sticks – Chapter 2 (Overcoming Lack of Knowledge Storehouses)” by Rex Briggs and Greg Stuart.

The highlights:

— Most marketers don’t know the dynamics that drive the success of their brands.

— When you’re trying to sell people food; it’s best to advertise to them when they’re hungry.

Information rot is when the data and information collect is allowed to rot instead of being used and shared productively.

4Ps of marketing: Product, Price, Place/distribution, and Promotion.

4Ms of marketing: Motivation, Message, Media mix and, Maixmization.

— The 4Ms are like the scope of a project. They should be clearly defined and understood, else decision are being made in a void.

— Marketers mistrust and misunderstand the data and research that’s available to them.

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