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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

What exactly is Responsive Web Design (RWD)?

Consumed => “Understanding Responsive Web Design: Clear Concepts and Practical Applications” by Annarita Tranfici on Build Mobile.


=> My value add (i.e., left a comment)…

Suggestion: While the hands-on technical tools are certainly important, perhaps it would help to put more emphasis on the when and the why. The challenge I see with RWD is that you are architecting multiple experience from the same set of (content) building blocks. Given the twists, turns and compromises this could be as consuming as 2 or 3 different specialized / dedicated sites. Or so it would seem.

How to build is relatively easy when compared to what to build. We are no longer design websites but architecting experiences – experiences that cascade over multiple devices and use-cases. IMHO, that is a significant and too often overlooked shift, yes?

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