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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

What do you know about Jules and Jim?

Answered => “What’s the future of personal and small business websites?” on Quora.

=> My answer…

There are certainly some good answers here. None the less, I’d like to toss in my handful of keystrokes.

First, I want to make note of something that I believe is, and will remain fairly significant, not everyone is on each and every site mentioned 24 / 7 / 365. I don’t care if you’re a world champion multi-tasker from Mars, it’s not even theoretically possible. In some cases (e.g., Facebook) these sites are often just a substitute for old media mindless time killing (aka television). That is their purpose. The archaic nature of FB ‘ssearch says, “We’re not really here to help you find anything. Go screw around with your friends.”

Pet peeve #2 (for this topic)…In spite of all the hype by the Mashables, etc. of the world, few are getting it even half right. And many of those have resources (i.e., people and budget) that could put two or three Greeces in the black. So how is your average SMB going to fare? (Answer: Based on what I’ve seen, quite often they don’t even try.)

I digress.

To answer the question…Finally?

Whether brands forfeit control or not, they still need a home. Being scattered across multiple sites, each of which has a different purpose and a different audience is not ideal. Put another way, I can go to 10 different people and ask, “So what’s Jules / Jim* like?” Yes, I’ll get a number of answers and more likely than not, some consistency. Still there is a value in hearing what Jules / Jim has to say too, yes? Even 100% disconnect from the ten friends tells me something. If I want to speak to Jules / Jim then I would hope they’re going to make themselves available to me n their own turf (so to speak).

As for five years from now?

If the past five years are any indication, then probably not much different than today. Yes, some will crack the mobile nut. Others will finally discover the beauty of a CMS. And hopefully others will realize their eye for design would make Stevie Wonder blush. (Opps, did I just cross a line there? Sorry?). In the end, for a SMB it’s a function of time and value (i.e., ROI). Those who have drank the Mashable Kool-aid will continue to be disappointed. No matter how you cut it, results take time, effort and analysis. No Virginia, you are not just a couple tweets away from living on Easy Street. I don’t care what your “social media guru” tells you.

* Yes, this is a semi-veiled nod to Pete Townshend’s “Jools & Jim”. Sure, why not?

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