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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Web Copywriting: Empathy is Always Your Best Friend

Consumed => “Not every good writer can write for the web” by Paul Boag on his blog.

https://boagworld.com/content-strategy/writing-for-the-web-is-hard/

=> My value add (i.e., left a comment on Facebook)…

A best-in-class brand takes its content (of which writing is obviously a component) seriously. I know, #Duh

Good doctors don’t treat themselves, do they?

Good lawyers don’t represent themselves, again do they?

If a brand is treating and representing itself then chances are that said brand is having a significant negative impact on its road to better-ness.

No one is 100% self-objective. For a brand to believe otherwise is to some extent a violation of the definition of brand (circa 2016).

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