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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Web Analytics (An Hour A Day) – Introduction

Consumed => “Web Analytics (An Hour A Day) – Introduction” by Avinash Kaushik.

=> Key takeaway(s)…

1) Page xxvii: 100 percent of the author’s proceeds from this book will be donated to two charities: The Smile Train and Doctors Without Borders.

2) Page xxviii: “For the longest time, companies simply spent money on their websites because it was the thing to do and it was cool. In the last few years, the Web had really “grown up” as a channel for most companies and suddenly there is a deep demand for the web channel to be held accountable just as much as the other channels. The teenager is now being asked to justify expenses.”

3) Page xxix: “Through the course of my career, I have come to realize that organizations that are massively successful at decision making practice data democracy. That translates into every cog in the wheel having access to relevant and timely data to make effective decisions as a way of life rather than only on special occasions, when someone will translate data for them.”

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