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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Web Analytics (An Hour A Day) – Chapter 8 by Avinash Kaushik

Consumed => “Web Analytics (An Hour A Day) – Chapter 8 (Month 3: Search Analytics—Internal Search, SEO and PPC)” by Avinash Kaushik.

=> Key takeaway (page 197)…

“If you are doing SEO only for external key phrases, you are not solving for visitors on your website. It is likely that when people search on your website, they will get suboptimal search results.”

=> Key takeaway #2 (page 202)…

“Please realize that simply implementing an expensive search engine tool won’t improve your site search. If you have, for example, implemented the spiffy Google Search Appliance (GSA) on your website but your website is suboptimal (because of URL structures, keywords missing from content, missing meta tags and best bets), then all GSA will enable on your website is your customers finding crap much faster than before you implemented GSA. It is important to do rigorous analysis and fix your website to ensure that your customers are able to find what they want—quickly.”

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