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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Web Analytics (An Hour A Day) – Chapter 7 by Avinash Kaushik

Consumed => “Web Analytics (An Hour A Day) – Chapter 7 (Jump-Start Your Web Data Analytics)” by Avinash Kaushik.

=> Key takeaway (page 169)…

“By creating six extremely simple and easy-to-find reports, you will, in just a couple of weeks, get a solid understanding of the following:

—Where visitors come to your website from
—What search engines and keywords are driving them to your site
—What content (web pages) visitors are interested in
—How valuable your home page is and what you can fix there
—How visitors on the top pages of your website, and whether content on these pages is working (especially links)
—Your website’s first impression, and where the most valuable traffic to your website comes from

Every one of these reports has an action tied to it, an action that can optimize your website and add to your bottom line.”

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