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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Web Analytics (An Hour A Day) – Chapter 5

Consumed => “Web Analytics (An Hour A Day) – Chapter 5 (Web Analytics Fundamentals)” by Avinash Kaushik.

=> Key takeaway (page 100)…

“Never one to miss the opportunity to take an unnecessary risk, I’ll make a recommendation: You should use JavaScript tags as your weapon of choice when it comes to collecting data from your website…

When you use JaveScript tags, data capture is effectively separated from data serving. Web pages can go out from anywhere (from the company web server, from the visitor’s local cache, or from an Akamai-type, or ISP cach farm) and you will still collect data…

The beauty of this is that the company IT department and website development can do what they are supposed to do, serve pages, and the “analytics department” can do what it is supposed to do, capture data.”

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