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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Web Analytics (An Hour A Day) – Chapter 4

Consumed => “Web Analytics (An Hour A Day) – Chapter 4 (Critical Components of a Successful Web Analytics Strategy)” by Avinash Kaushik.

=> Key takeaway #1 (page 80)…

“Hence the most important foundational elements of any effective web analytics program is to ask real business questions, understand those business questions, and have the freedom to do what it takes to find answers to those questions…

…Identifying business questions is a journey. As you solve one set, the next will come up. Or you may be in the middle of solving one set, and suddenly that set will become irrelevant and there will be a new set. This evolution and change is a sign that you are actually answering business questions and not just doing reporting, because business is always evolving and changing and you have to simply learn to change with it.”

=> Key takeaway #2 (page 81)…

“Follow the 10/90 Rule…I developed a simple 10/90 rule: 10 percent of the budget should be spent on tools, and 90 percent on people (brains) who will be responsible for insights. This speaks to the obvious secret of web analytics success: it’s the people, not the tools and cool technology.”

Yup. That’s right. Two key takeaways for this chapter.

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