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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Web Analytics (An Hour A Day) – Chapter 2

Consumed => “Web Analytics (An Hour A Day) – Chapter 2 (Data Collection—Importance and Options)” by Avinash Kaushik.

=> Key takeaway (page 44)…

True delight comes from knowing how you are doing vis-a-vis your competitors or the industry as a whole. This competitive intelligence is key to helping you understand your performance in the context of the greater web ecosystem and allows you to better understand whether a certain result is caused by eco-system trends or your actions (or lack thereof). Having a focused competitive intelligence program (which can be all half a person in reality) can help you exploit market trends, build off the success of your competitors, or help optimize your search engine marketing program—because you know exactly what your competitor is doing.

Two things to add:

1) Naturally, I love the use of The C Word…Context.

2) For a large organization, half a person is nothing. For a small outfit, it’s a lot. If you’re small the takeaway is that you must try to be mindful of analyzing your analysis. Don’t simply just take data, info and conclusions at face value. It’s important to have an understanding of any quirks and abnormalities that might impact your numbers.

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