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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Web Analytics (An Hour A Day) – Chapter 14 by Avinash Kaushik

Consumed => “Web Analytics (An Hour A Day) – Chapter 14 (Advanced Analytics Concepts – Turbocharge Your Web Analytics)” by Avinash Kaushik.

=> Key takeaway (page 354)…

“Statistics are like a bikini. What they reveal is suggestive, but that they conceal is vital.” – Aaron Levenstein. Remember that as you dive deeper, wiser words have never uttered about statistics.

Yup. This one falls firmly under “Question Authority.” When it comes to numbers and statistics there’s almost always more to the the story than meets the eye. Don’t be fooled again.

BTW, if you decide to read this book I would strongly suggest you start with this chapter and the next and then loop back around to the start. Without chapters 14 and 15, 1 – 13 can become close to meaningless. That is, what good are tools if no one appreciates them.

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