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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Web Analytics (An Hour A Day) – Chapter 11 by Avinash Kaushik

Consumed => “Web Analytics (An Hour A Day) – Chapter 11 (Month 6: Three Secrets Behind Making Web Analytics Actionable)” by Avinash Kaushik.

=> Key takeaway (page 273 – 274)…

“Maybe the most important reason to encourage setting goals is that the process will make you think. What do I mean by that?

Let’s say that your job is to improve the trending in Figure 11.7 and let’s call the metric conversion rate.

The first thing to understand is that conversion rate = orders / unique visitors. So to improve conversion rate, you will have to improve the number of orders you take on the site or your will have to get more unique visitors.

To increase unique visitors (hopefully qualified), you might have to ask these questions…

To increase the orders on the website, you might have to ask these questions…

Go into goal setting knowing that it is going to be an incredible amount of work. But in the end you will have all the benefits outlines earlier and you will have a clear shot at a competitive advantage.”

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