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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Web Analytics (An Hour A Day) – Chapter 10 by Avinash Kaushik

Consumed => “Web Analytics (An Hour A Day) – Chapter 10 (Month 5: Website Experimentation and Testing)” by Avinash Kaushik.

=> Key takeaway (page 253)…

“…But perhaps the most promising of all, and most motivating of all, for the employees in your company is that testing promotes idea democracy.

In the past, the idea from the person with the biggest title won. Now with (website) testing, it is much cheaper to have bunch of good ideas and for a very low cost (time and dollars) simply put the ideas out there and let the customers tell us which ones are best. You have the same opportunity as your company founder or head designer or newest expensive cool Marketer/Analyst/MBA to put your crazy thought on the site. How cool is that! Idea democracy.”

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