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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Web Analytics (An Hour A Day) – Chapter 1

Consumed => “Web Analytics (An Hour A Day) – Chapter 1 (Web Analytics—Present and Future)” by Avinash Kaushik.

=> Key takeaway…

In a nutshell, you know you live in the world of key insights analysis when you realize that every piece of data you look at drives action—and not just action, but action that adds to whatever bottom-line outcomes that our companies are trying to achieve for our customers. (Note that important difference: not outcomes that your boss wants, not outcomes that his/her boss wants, but outcomes that your customers want.)

I’ve read some other things by Avinash and  this guy is the real deal. They ought to have him do an Internet focused version of “Myth Busters.” If you’re looking for Mashable-esque fluff and hype, Mr. Avinash Kaushik is not your guy.

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