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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

We who replaces quantity with quality will win

Answered => “In what ways does Yelp fail? How can a new startup compete in the restaurant recommendation space?” on Quora.

=> My answer…

To answer the main question (i.e.,”How can a start-up…”) as well as sum up at 50,000 feet many of the other great answers I read…The missing magic glue seems to be context.

Bad reviews aren’t bad reviews if all the person gives is bad reviews. Most reviews are highly subjective, where some sense of objectivity (a la Zagats) would help the decision making process. Etc. Etc. Etc.

As with the internet as a whole, there’s no shortage of data / content. What’s lacking is having steady and reliable reference point(s) that align well with my current parameters. The best example I can think of at the moment is someone gives a venue a lower rating because the place was too noisy. On the other hand, if my party and I are looking for some “activity” then perhaps noisy is a plus for us? In other words, one man’s noise is another man’s party. Again, this is a flaw in plenty of current rating systems, not just Yelp.

The other thing that seems to be missing is how Yelp works the B side of B to C. They don’t. Perhaps that’s where the opportunity is? Plenty of food establishments have sub-par websites, and even more come up short when it comes to being small screen friendly. If you can help them plug that hole (at a reasonable price) everyone wins. You’ll establish the relationship with the B, help them prosper (which they’ll love you for) and in turn the C wins as well. If you’re going to work the B side, then also consider Open Table-esque functionality.

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