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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Walk the talk or don’t talk at all

Consumed => “Could You Charge 70% More With a Better Business Name?” by Carol Tice on Entrepreneur.

=> My value add (i.e., left a comment)…

Yes and no (but mostly no).

What is implied but not directly stated is that if you’re going to talk then be ready to walk that talk too. Take for example, the title of this article, it’s misleading. And now I remember why I move this feed lower in my RSS reader.

The example in this article is not simply about a name change. It’s about taking a number of actions to fix and reposition the brand. The name change is just one of those actions. A name change is not going to get someone to come back. Nor is it going to create an experience such that the guest tells other friend and so on.

These Entrepreneur Mag oversimplifications are getting to be a bit much. Isn’t it time to move on already?

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