Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach is almost “post-beta”

FYI => While this started as a fun personal side project I think the latest round of enhancements has nudged it into post-beta form. I just want to collect some more feedback before I remove the beta tag and declare it formally launched. – The world’s first Vermont-centric URL shortener.

Latest tweaks and upgrades include:

—Panel for image info and photographer info that uses jQuery toggle(). The icons are in the upper left.

—Config file for storing images and photographer info makes updating easier.

—Background images defined in the config are selected at random. I didn’t want the site to get stale with just a single image.

—Javascript detects screen resolution and displays an image that’s sized and optimized for that screen size.

—The banners are being served with Google’s DoubleClick Publisher. I want to be able to watch banner impressions as well as let advertisers A/B test too. Fun or not, it just made sense and I don’t like to do things half-assed.

Special thanks to Vermont photographer Seth Butler (, Twitter: @SethButler) for licensing his images, as well as his input on some of the finer points of bringing this project to post-beta.

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