Viral for the sake of viral…yawn
Consumed => “Tips from TED: How to Get Online Videos to Go Viral” by Troy Dreier on Online Video (dot net).
=> My value add (i.e., left a comment)…
First, I take issue with Cohen’s presumption that one million (incomplete?) views is “huge”. Mind you, it’s a nice figure (and I too watch TED content) but without context it’s just a number. Relative to all videos viewed and minutes spent viewing across the internet something tells me Cohen is dealing in chump-change, or a couple of collective minutes on YouTube.
I think it would be far more fitting if Cohen discussed the concept of helping ideas to go viral. That would be helpful and meaningful. On the other hand, “Be funny” and “Start with a bang” make me wonder if the TED brand isn’t being compromised for the sake of producing viral videos (as if that has something to do with quality).