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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

UX Psychology: Actual Experience vs Remembered Experience

Consumed => “Your Cheatsheet For Creating Memorable Design” by Jeremy Finch on FastCo Design.

=> My value add (i.e., left a comment)…

While not necessarily an example for traditional design per se, I think the Coke / New Coke example here is actually relevant.

If my memory serves me correctly, as the story goes, New Coke did great in taste tests. Obviously, this is why Coke went with it.The problem was, as it turned out, those were one ounce shots and not the full (can or bottle) experience. To your point, the full experience literally left a different lasting (taste) impression, and evidently it wasn’t a good one.

I think we all know the rest of the story.

The moral is theses stories is clear…From the Guests’ (aka customers’) perspective The Product is The Experience, and specifically the memory there of. So what you’re selling them (e.g., a widget), might not live up to their expectations of what they are buying (i.e., the full experience of widget ownership).

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