Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
Share RSS 2.0 feed for Sign up for the mailing list. Follow Chief Alchemist on Twitter. 'Like' the Chief Alchemist's page on Facebook. See what Chief Alchemist has been Q&A'ing on Quora. Chief Alchemist bookmarks & highlights on Follow the Chief Alchemist on Chief Alchemist channel on Chief Alchemist on Flickr. Mark 'Chief Alchemist' Simchock on LinkedIn. Free Initial Consultation. Email Chief Alchemist. Phone Chief Alchemist.
  • Mark ‘Chief Alchemist’ Simchock
  • 'Email me.Email => ca .at. ChiefAlchemist .dot. com
  • 'Phone me.Alchemy United => 732 997-0028
  • Free initial consultation.Free => Initial Consultation
  • Please be sure to subscribe to your communication channels of choice.
  • Click To Close => The small green (consultation), red (email) or blue (phone) icons in the top upper right.
Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Using Google Alerts to monitor your brand’s online mentions

Answered => “Press Coverage: How could a startup with a generic name, like Square, best monitor the internet for press mentions?” on Quora.

=> My answer…

One would hope the writer of any given article would mention your domain name. Have the alert look for that. To that I’d add, have your press releases contain a unique URL. Something like and then search / alert for that.

Also, keep an eye on your Google Analytics. If they’re listing your domain name then chances are good that text is an actual link. GA will show you referring sites.

You’re up against the noise of the firehose. There’s probably not a single right answer but the little things might just add up.

Will not be published. Required.
Please include http://