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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

(Twitter vs Facebook) vs Truth

Consumed => “Twitter Crushing Facebook’s Click-Through Rate: Report” by Austin Carr on FastCompany.com.

http://www.fastcompany.com/1694174/twitter-crushing-facebooks-click-through-rate-report

Left a comment…

Before we analyze the conclusion let’s back up a second and consider a couple things:

1) “SocialTwist analyzed more than a million referral messages sent using the company’s Tell-a-Friend tool.” So they’re doing their own math? And that’s OK with ya all? Really?!!? Aside from that, what million? Sampled how? Who’s using this ST tool? Can we and should we assume it is typically of ALL internet users? My point, there are quite a few holes in that one sentence. Holes that compromise the down stream value.

2) I raise some of these questions because, “MySpace, surprisingly, comes in at second with 14.5% share.” Am I the only one who did a triple take on that?

In some regards it’s an interesting “study” but let’s not carried away about its true value.

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