Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Try. Measure. Analyze. Adjust. Repeat.

Answered => “What is the best keyword tool for SEO and PPC? Why?” on Quora.

http://www.quora.com/Keyword-Research/What-is-the-best-keyword-tool-for-SEO-and-PPC-Why

=> My answer…

Results, look at your results. Whether it’s your own imagination or some tool, the best tool is analysis of what works.

The issue with keyword tools is they tell you about quantity of searches. What they don’t (and can’t) tell you is why that person searched and was their choice of keywords a fit for what you’re selling. You can’t assume people search+click as you do. Nor can you assume people are rational when they do search+click.

The question is, what converts. So while there are assorted tools that suggest keywords, it’s all just theory until the clicks start rolling in. Go big and wide and then prune as necessary.

Regardless of the tool you use from those suggested, you’re not going to understand what works until the ball is in play. Get the ball in play and then constantly revisit and refine. It’s an endless process, not a one-tool trick pony.

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