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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Trust is key but it can’t always be instant

Consumed => “The Four Pillars of Building Instant Trust Online” by Tim Ash on Website Magazine.

http://www.websitemagazine.com/content/blogs/posts/archive/2010/09/23/the-four-pillars-of-building-instant-trust-online.aspx

Left a comment…

I would like to add one caveat. The expectation of “instant” might be a bit unreasonable. There are plenty of instances where it’s early in the buying funnel and the buyer might very well want to follow, friend and/or like your brand before they pull the trigger.

In other words, if trust is something that’s earned, then making it easy for people to watch you walk your talk over time is essential as well.

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