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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Trillions – Epilogue by Peter Lucas, Joe Ballay & Mickey McManus

Consumed => Trillions – Epilogue (Thriving in the Spacious Foothills) by Peter Lucas, Joe Balley and Mickey McManus.

=> Key takeaway (page 221)…

“There are three kinds of companies: companies that try to lead customers where they don’t want to go (these find the idea of being customer-led an insight); companies that listen to customers and then respond to their articulated needs (needs that are probably already being satisfied by more foresightful competitors); and companies that lead customers where they want to go but don’t know it yet. Companies that create the future do more than satisfy customers; they constantly amaze them.”

—Gary Hamel and Coimbatore Krishnarao Prahalad

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