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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Trillions – Chapter 7 by Peter Lucas, Joe Ballay & Mickey McManus

Consumed => Trillions – Chapter 7 (Architecture with a Capital “A”) by Peter Lucas, Joe Balley and Mickey McManus.

=> Key takeaway (page 174)…

“To the casual observer, design is about the skin. The design of a hardcover book means the appearance of the dust jacket. And if you exclude the jacket, you might hear, “What do you mean, the design of it? It’s a book.” But books have a great deal of design—much of it having nothing to do with appearance. When an author organizes topics into an outline, that is an act of design. The choice of voice and expository tone are design issues. None of these things are “content,” they are decisions that structure and organize the content.

But books don’t just have design; they also have Architecture. The outline and expository structure of a book are specific to that particular book; hence we call them “design.” But there are patterns that transcend the design of any single book. We structure books into chapters. We start them with prefaced and end them with epilogues. We put tables of contents in front and indexes in the back. These are decisions that float above not just the content, but also above the design. They are acts of information architecture.”

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