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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Trillions – Chapter 5 by Peter Lucas, Joe Ballay & Mickey McManus

Consumed => Trillions – Chapter 5 (How Design Does It) by Peter Lucas, Joe Balley and Mickey McManus.

=> Key takeaway (page 117)…

“The problem now was to find a substitute for scarcity as a source of value. They settled on unconstrained decoration. This is the point when, as [Charles] Earnes argues, restraint must enter into conscious design problem solving. When the question of ‘how to make’ has been answered, the important question becomes ‘what to make.'”

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