Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Topic: The Guest Experience

The 21st Century version of the customer experience.

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Slack has Empathy

Consumed => “Slack’s $2.8 Billion Dollar Secret Sauce” by Andrew Wilkinson on Medium.

Web Copywriting: Empathy is Always Your Best Friend

Consumed => “Not every good writer can write for the web” by Paul Boag on his blog.

Manipulation is not Motivation

Consumed => “Framing Effective Messages To Motivate Your Users” by Victor Yocco on Smashing Magazine.

Keep It Short and Sweet, Please

Blogged => “Brevity, Clarity and Context” via Alchemy United.

Disruption? Or Unnecessary Stress?

Consumed => “The Disruption Myth” by Justin Fox on The Atlantic (magazine).

WordPress: You Get What You Pay For

Consumed => “WordPress Plugins – Return on Investment” by Eric Mann on his blog.

UX Psychology: Actual Experience vs Remembered Experience

Consumed => “Your Cheatsheet For Creating Memorable Design” by Jeremy Finch on FastCo Design.

Be Honest With Yourself

Consumed => “7 pro tips for starting a new branding project” by Natasha Jen on The Creative Blog.

User Expectations & Experience (UXX): The Ultimate Goal

Consumed => “Agile UX vs Lean UX, which should you choose?” by Marcin Treder on Web Designer Depot.

“…if the solution is not beautiful, I know it is wrong”

Consumed => “Why UX Designers Need to Think like Architects” by Rima Reda on UX Magazine.

Common Practice Doesn’t Always Equal Best Practice

Consumed => “Rethinking Mobile Tutorials: Which Patterns Really Work?” by Theresa Neil on Smashing Magazine.

“It’s not about making content. It’s about making content that matters.”

Consumed => “Secrets To Great Content Marketing: Value, Place, And Being The Best” by Jay Baer on Forbes.

The BuzzFeed Guide to Better eMail Marketing

Consumed => “8 Reasons Why BuzzFeed’s Emails Could Change Everything” by Dan Oshinsky on Campaign Monitor.

Traditional SEO is Dead

Consumed => “Why SEO Can’t Reside in a Silo” by Jay Taylor on Search Engine Watch.

Web Design? Out! Experience Design? In! All in!!

Consumed => “7 Web Design Trends to Look Out for in 2014” by John Siebert on Just Creative.

Recap: [What’s the Future] of Business by Brian Solis

Consumed => Chapter by chapter recap: “[What’s the Future] of Business” by Brian Solis.

[What’s the Future] of Business – Chapter 17 by Brian Solis

Consumed => “[What’s the Future] of Business – Chapter 17 (The Hero’s Journey)” by Brian Solis.

Customer Lifecycle Marketing

Consumed => “The 8 Traits of Customer-Relevant Companies” by Leonard Klie on CRM Magazine.

[What’s the Future] of Business – Chapter 16 by Brian Solis

Consumed => “[What’s the Future] of Business – Chapter 16 (The Dilemma’s Innovator)” by Brian Solis.

On the Upside of a Massive Growth Curve

Consumed => “You Are the Content” by Steve Smith on EContent Magazine.