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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Topic: PR

Public Relations - The deliberate attempt to manage the public's perception of a brand, company, business or organization by using numerous communication channels and tactics.

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It’s not: just-snap-your-fingers-and-add-water. What is “it”?

Consumed => “How to Get Media Coverage for Your Startup Launch by Zach Kitschke on Inc Magazine.

Using Google Alerts to monitor your brand’s online mentions

Answered => “Press Coverage: How could a startup with a generic name, like Square, best monitor the internet for press mentions?” on Quora.

How to write a great press release

Consumed => “The Secret Potion of SEO: Dos and Dont’s of Writing SEO Press Releases” by Rebecca Babicz on

Forbes say the end is near for Best Buy

Answered => “Will Best Buy go out of business?” on Quora.

The internet makes you high

Consumed => “Optimizing Your Online PR Strategy for Search & Social, Part 1: Print Vs. Web” by Stoney deGeyter on Search Engine Guide.

Two steps forward, one step back

FYI => Today was a double barrel day. In order to make the official press release announcement of on Killington Year Round I had to put AU_WPing thought a live “test.”

Perfecting the lost art of the press release

Consumed => “How to Perfect Your Press Releases” by Rachel McCombie on SEOptimize.

AU_WPing does press releases too

FYI – Updated KYR with the latest version of AU_WPing. Added close to a couple dozen publications to the press release list. Next week the press release functionality gets its first live run.

Quickie on writing press release headlines

Consumed => “4 Press Release Headline Writing Tips” by Brick Marketing on Brick Marketing.

Classic words of wisdom on marketing

Consumed => “Famous Last Words : 19 Favorite Takeaways” by Denny Hatch on Target Marketing Mag.

The Yahoo Contributor Network (YCB) as a possible bonus round

Consumed => “Exploring Yahoo Contributor Network (Part 1 & 2)” by Mike Phillips on Website Magazine.

The battle between measuring and just messaging

Consumed => “Social Media – Why an SEO background is better than PR!” by Kevin Gibbons on SEOptimize.

It’s pizza and PRWeb night

The reality of the fast & furious power of AU_WPing is setting a fire under my butt. Time to rev up the PR machine!

Higher! Higher!! AU_WPing v0.7.8

Yesterday morning as a warm up to the Super Bowl I decided to take AU_WPing up another notch.

WordPress plugin AU_WPing v0.7.7 now in beta

In case you haven’t been following along here’s a link to the almighty AU_WPing page over on Alchemy United.

Coming soon…AU_WPing v0.7.7

FYI => I’m about to embark on another round of enhancements to my WordPress plug-in AU_WPing.

Keeping up with the Jones and the Mashables

Bookmarked => “42 New Social Media Resources You May Have Missed” by Zachary Sniderman on Mashable.

Writing press releases and taking full advantage of AU_WPing

Consumed => “The Press Release Optimization Triangle” on Christine O’Kelly on Website Magazine.

Yet another milestone for AU_WPing

There were two significant breakthroughs with WordPress social media plug-in AU_WPing earlier today. Now on release 0.7.5.

Public Relations should be Proactive Relations

Consumed => “Tips for Getting (Follow-Up) Press Coverage for Your Startup” by Audrey Watters on Read Write Web.