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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Topic: Measurement

To manage it you must be able to measure it.

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“The modern marketer needs to think more like…”

Consumed => “How to Find, Assess, and Hire the Modern Marketer” by Adele K. Sweetwood on HBR.

Some analytics is better than nothing of more

Answered => “What are the best video analytics platforms for measuring the success of embedded video (e.g. You Tube) on my website?” on Quora.

Don’t blame the screwdriver

Answered => “Is there a program to get the maximum value from ads? Like Google Adwords ads?” on Quora.

Pay attention to quality (not quantity)

Consumed => “Eight Silly Data Things Marketing People Believe That Get Them Fired.” by Avinash Kaushik on Occam’s Razor.

Those thousand painted words could be lies

Consumed => “How Graphics Can Save Lives” by Martin Krzywinski on Businessweek.

Behold the future of Analytics

Bookmarked => “Who are the next-gen analytics vendors with a strong focus on innovation?” on Quora.

The Top 10 standard reports in Google Analytics that matter most

Consumed => “Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big” by Avinash Kaushik on (his blog) Occam’s Razor.

Obama, big data and the birth of micro-messages and micro-marketing

Consumed => “How President Obama’s campaign used big data to rally individual voters.” by Sasha Issenberg on MIT Technology Review.

Analytics perfection, is it necessary?

Answered => “What the Best Ways to Deal with Google AdWords and Analytics E-Commerce Data Discrepancies?” on Quora.

Sharpening your Google Analytics axe

Consumed => “5 Ways To Ensure Google Analytics Is Running Perfectly” by Daniel Waisberg on the Google Analytics blog.

Online marketing: Are you renting or owning?

Consumed => “Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework” by Anivash Kaushik on Occam’s Razor.

Digital marketing, where to start

Answered => “What is the best book about digital marketing?” on Quora.

Web analytics click data can be bad for your health

Consumed => “Don’t Let Click Candy Ruin your Analytics Appetite — Part 1” by David Woolsey on

Yahoo! Marketing Dashboard for Small Business

FYI => Yahoo! Marketing Dashboard for Small Business

Optimizing your Facebook advertising

Consumed => “Facebook Advertising / Marketing: Best Metrics, ROI, Business Value” by Avinash Kaushik on Occam’s Razor.

76 must-read blogs on marketing, social media and analytics

FYI =>”75 Must Read Marketing Blogs to Make Your RSS Reader Epic” by Kristi Hines on Unbounce.

The hammer works but what about the hand that holds it?

Answered => “How can Google Analytics be improved?” on Quora.

10 ways to stop customer churn

Answered => “What are the best ways to reduce churn in a SaaS business?”on Quora.

Google Analytics custom reports for SEO

Consumed => “SEO Customizations for Google Analytics” by Justin Cutroni on Analytics Talk.

A/B testing WordPress themes?

Answered => “Is there a plugin that makes the A/B testing of two WordPress theme possible?” on Quora.