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Measurement
To manage it you must be able to measure it.
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2 May
2013
Don’t blame the screwdriver
Answered => “Is there a program to get the maximum value from ads? Like Google Adwords ads?” on Quora.
Monday
29 April
2013
Pay attention to quality (not quantity)
Consumed => “Eight Silly Data Things Marketing People Believe That Get Them Fired.” by Avinash Kaushik on Occam’s Razor.
Thursday
7 February
2013
Those thousand painted words could be lies
Consumed => “How Graphics Can Save Lives” by Martin Krzywinski on Businessweek.
Tuesday
22 January
2013
Behold the future of Analytics
Bookmarked => “Who are the next-gen analytics vendors with a strong focus on innovation?” on Quora.
Wednesday
2 January
2013
The Top 10 standard reports in Google Analytics that matter most
Consumed => “Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big” by Avinash Kaushik on (his blog) Occam’s Razor.
Wednesday
19 December
2012
Obama, big data and the birth of micro-messages and micro-marketing
Consumed => “How President Obama’s campaign used big data to rally individual voters.” by Sasha Issenberg on MIT Technology Review.
Wednesday
12 December
2012
Analytics perfection, is it necessary?
Answered => “What the Best Ways to Deal with Google AdWords and Analytics E-Commerce Data Discrepancies?” on Quora.
Thursday
6 December
2012
Sharpening your Google Analytics axe
Consumed => “5 Ways To Ensure Google Analytics Is Running Perfectly” by Daniel Waisberg on the Google Analytics blog.
Wednesday
5 December
2012
Online marketing: Are you renting or owning?
Consumed => “Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework” by Anivash Kaushik on Occam’s Razor.
Saturday
17 November
2012
Digital marketing, where to start
Answered => “What is the best book about digital marketing?” on Quora.
Wednesday
14 November
2012
Web analytics click data can be bad for your health
Consumed => “Don’t Let Click Candy Ruin your Analytics Appetite — Part 1″ by David Woolsey on Adobe.com.
Thursday
8 November
2012
Yahoo! Marketing Dashboard for Small Business
FYI => Yahoo! Marketing Dashboard for Small Business
Thursday
4 October
2012
Optimizing your Facebook advertising
Consumed => “Facebook Advertising / Marketing: Best Metrics, ROI, Business Value” by Avinash Kaushik on Occam’s Razor.
Friday
28 September
2012
76 must-read blogs on marketing, social media and analytics
FYI =>”75 Must Read Marketing Blogs to Make Your RSS Reader Epic” by Kristi Hines on Unbounce.
Thursday
30 August
2012
The hammer works but what about the hand that holds it?
Answered => “How can Google Analytics be improved?” on Quora.
Thursday
23 August
2012
10 ways to stop customer churn
Answered => “What are the best ways to reduce churn in a SaaS business?”on Quora.
Sunday
19 August
2012
Google Analytics custom reports for SEO
Consumed => “SEO Customizations for Google Analytics” by Justin Cutroni on Analytics Talk.
Wednesday
15 August
2012
A/B testing WordPress themes?
Answered => “Is there a plugin that makes the A/B testing of two WordPress theme possible?” on Quora.
Monday
13 August
2012
What do the Serenity Prayer and web analytics have in common?
Consumed => “Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis” by Avinash Kaushik on Occam’s Razor.
Wednesday
8 August
2012
Google Panda…deal with it
Consumed => “Investigating Panda & Duplicate Content Issues” by Daniel Bianchini on SEOptimise.
