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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Topic: Marketing

The art & science of communicating a brand's attributes in order to create customer interest in that brand. Marketing is also responsible for the strategy that drives business communication, and business development, and sales techniques.

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Someone’s Attention is a Gift

Consumed => “7 Ways to Capture Someone’s Attention” by Ben Parr on Harvard Business Review.

Manipulation is not Motivation

Consumed => “Framing Effective Messages To Motivate Your Users” by Victor Yocco on Smashing Magazine.

No Pitch. No Gain.

Consumed => “Ditch the Start-Up Pitch” by Derek Lidow on HRB.

Show Your Work! – Austin Kleon: Chapter 10

Consumed => Austin Kleon – “Show Your Work! – Chapter 10 (Stick Around)”

Show Your Work! – Austin Kleon: Chapter 9

Consumed => Austin Kleon – “Show Your Work! – Chapter 9 (Sell Out)”

Show Your Work! – Austin Kleon: Chapter 8

Consumed => Austin Kleon – “Show Your Work! – Chapter 8 (Learn to Take a Punch)”

It’s not: just-snap-your-fingers-and-add-water. What is “it”?

Consumed => “How to Get Media Coverage for Your Startup Launch by Zach Kitschke on Inc Magazine.

Show Your Work! – Austin Kleon: Chapter 7

Consumed => Austin Kleon – “Show Your Work! – Chapter 7 (Don’t Turn into Human Spam)”

Show Your Work! – Austin Kleon: Chapter 6

Consumed => Austin Kleon – “Show Your Work! – Chapter 6 (Teach What You Know)”

Show Your Work! – Austin Kleon: Chapter 5

Consumed => Austin Kleon – “Show Your Work! – Chapter 5 (Tell Good Stories)”

Show Your Work! – Austin Kleon: Chapter 4

Consumed => Austin Kleon – “Show Your Work! – Chapter 4 (Open Up Your Cabinet of Curiosities)”

The Audacious Mr. Mark Cuban

Consumed => “How to Build an Audacious Company, According to Mark Cuban” by Scott Leibs on Inc Magazine.

Show Your Work! – Austin Kleon: Chapter 3

Consumed => Austin Kleon – “Show Your Work! – Chapter 3 (Share Something Small Every Day)”

Show Your Work! – Austin Kleon: Chapter 2

Consumed => Austin Kleon – “Show Your Work! – Chapter 2 (Think Process, Not Product)”

Communication: Make it “impossible to misunderstand”

Consumed => “A Micromanager’s Guide to Trust” by Scot Leibs on Inc.

Friendly Reminder: Pinterest Board for “Show Your Work”

FYI => Today seemed like a good time to remind you about the board I have on Pinterest for (the book by) Austin Kleon’s “Show Your Work”

Show Your Work! – Austin Kleon: Chapter 1

Consumed => Austin Kleon – “Show Your Work! – Chapter 1 (You Don’t Have to be a Genius)”

Show Your Work! – Austin Kleon: A New Way of Operating

Consumed => Austin Kleon – “Show Your Work! (A New Way of Operating)”

“It’s not about making content. It’s about making content that matters.”

Consumed => “Secrets To Great Content Marketing: Value, Place, And Being The Best” by Jay Baer on Forbes.

Show Your Work! – Austin Kleon: Page 0

FYI => I’m just getting around to consuming Austin Kleon – “Show Your Work.” For those who are not familiar with Kleon, he is said to be a hit at media hipster heaven, aka SXSW.